Axiapp Dynamic Rewards
Figure 1: High-fidelity visual mockup showcasing the designed interface.
Objective
Axiapp is a B2B ecosystem by XL Axiata (managed in collaboration with Alterra) designed for retail merchants in Indonesia. As the UI/UX Designer, I was responsible for designing the Dynamic Rewards module—a strategic feature aimed at increasing transaction frequency through gamified sales missions.
The Strategic Challenge
XL Axiata needed a way to push specific product bundles to thousands of micro-merchants (warungs/kiosks). The existing incentive system was manual and lacked transparency, leading to low merchant engagement.
- Drive daily active usage of the Axiapp platform.
- Bridge the gap between business targets and merchant motivation.
Axiapp User Journey Map
XL Axiata needed a way to push specific product bundles to thousands of micro-merchants (warungs/kiosks). The existing incentive system was manual and lacked transparency, leading to low merchant engagement.
- Drive daily active usage of the Axiapp platform.
- Bridge the gap between business targets and merchant motivation.
The Solution
I designed a tiered mission system that leverages psychological triggers like the Goal Gradient Effect and Loss Aversion.
The Result: A Rewarding Loop
The journey ends with a high-celebration “Success State.” By providing immediate visual feedback when a mission is completed, we reinforce the habit of using Axiapp for every XL transaction